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Search Engine Optimization

SEO can be one of the most frustrating elements of your digital strategy. There are so many factors to consider between technical aspects and on-page components. Search engine optimization seems so nebulous with Google’s refusal to have any transparency on how their practices and algorithms affect your business.

The seas are foggy, but we can steer you toward success. SEO is essentially baked into everything we do from keyword research and best practices that are part of every piece of content we create to full-on SEO analysis and improvement.

SEO is Built Into Everything We Do

If we are doing copywriting or blogging for you we also do competitive analysis, keyword research, link optimization, image optimization, meta page titles and meta descriptions for every page of the project. If we are working on your digital strategy, SEO is at the top of your organic digital strategy in order to create a solid base that paid digital marketing techniques can augment. We look at information architecture (IA) and content siloing as well as user experience when helping with a digital strategy. We also review technical elements such as site speed and indexing health and on-page components that come together to define how search engines understand and index your pages

SEO as a Service

If you are simply struggling to index correctly, we can can help with the following battery of search engine optimization services:

  • Local search optimization
  • Competitive analysis
  • Technical analysis that can uncover these issues:
    • Page speed
    • Duplicate content
    • Meta content
    • Copy, content, and on-page
    • Images
    • Robots.txt and sitemap
    • Backlink
    • Internal link
    • Keyword
    • Google Analytics
    • Google Search Console
    • Rankings
  • URL and site taxonomy
  • Information architecture and content silos

We take all of these elements and hold it up to your user experience and brand authority to create a wholistic analysis of your website’s organic positioning. Next, we develop prioritized recommendations and on-going best practices in order to take control of your businesses organic search destiny.

 

 

Related Articles

SEO. Dead? What say you sir?

I was catching up on some reading and an article in, ugh, Mashable asked, “Are We Coming to the End of SEO?” That’s a bold statement considering the ongoing struggle to be found on search engines has created it’s own niche in the economy. Search engine optimization is by no means dead. This article just slightly confuses some points. […]

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