We’re not all comedic geniuses like Louis CK, but if you looked at 90 percent of the content put out there by companies and organizations, you would think that the business sector is loaded with bores and snoozers. It’s mostly a product of an intensely litigious culture with deep puritanical roots but most businesses fear showing any […]
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At Deep Dive Content & Strategy, we help agencies expand their services and take on new busines. For creative agencies, web agencies and marketing agencies alike, we can fill a void in services discreetly and seamlessly. We specialize in content, from overarching strategies to producing SEO-savvy web copy, blogs, news articles, marketing copy, photography, video and […]
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As you know we love to point out smart, slick, or simply great examples of content strategy when we see them employed. We’ve written about the Obama administration’s tactics when making the push for the ACA and even FXX’s strategy with the Every Simpsons Ever Marathon. So when the powers that be in the Florida […]
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While newsroom jobs have been on the decline, content management roles are on the rise, but we’re not seeing a trend in these roles being filled by the out of work (or overworked) journalists, and we find that odd. Brand journalism and storytelling are becoming trendy terms (almost painfully so) in the content marketplace, and […]
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“FXX? What channel is that?” is a question you would be asking yourself 2 weeks ago. Due to the popularity of some FX programming – which includes the majestic, Louie – a new channel was formed in order to house some second tier newcomers. Anchored by new episodes of It’s Always Sunny in Philadelphia and […]
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I was catching up on some reading and an article in, ugh, Mashable asked, “Are We Coming to the End of SEO?” That’s a bold statement considering the ongoing struggle to be found on search engines has created it’s own niche in the economy. Search engine optimization is by no means dead. This article just slightly confuses some points. […]
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Somewhere in the mid-2000s the internet became a man. It grew up. From top to bottom, strategy and design to functionality and code; websites moved past “anyone can take a stab at it” to becoming a balance of science and art that was best handled by the professionals. The science of human interaction informed design, the […]
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Lately, there is a lot of talk about content strategy. What is it? Well (fingers crack), it’s the coordinated efforts used in creating valuable content and leveraging multiple digital and traditional channels to deliver it. This content should also be optimized for search engines so it can be found by web users with the goal […]
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Blogging for your business is a pretty standard tactic these days, so it’s likely you’re already familiar with some of the benefits attributed to blogging: thought leadership, authority, search engine optimization (SEO) and content marketing. Positioning yourself (and your business) as a thought leader in your industry is rewarding when you start seeing results, but you […]
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Blog. It’s a word*, weird as it is, that’s widely known, but less widely understood for the benefits it can provide for your business. Blogs are more than fashionable or trendy – a blog is a soapbox. It’s a platform that allows you to pontificate on your passions, speak your mind, share your knowledge, of […]
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