Developing content such as copywriting for your website can be a laborious task; your proverbial white whale. Call us Ishmael. The key, once you develop a voice that suits your brand, is to be clear and succinct. Search engine optimization (SEO), keywords, voice, [subtle] persuasiveness, and simplicity make the best web copy.
Content Goes Beyond Your Website
Once you have the content on your website figured out, there is social media, blogs, press releases, newsletters, search engine marketing (SEM) and more to create. Strong copy helps your company develop brand and authority and even persuade and convert users. Effective copy can also help foster growth and engagement within your social communities; build following and attract inbound links to your blogs and news feeds, and capture customers while optimizing spend in SEM or AdWords campaigns.
Brand Journalism
Join the 21st century with sustained, powerful brand journalism. Journalists are trained to not only find the story, but write the full story in a compelling way. No offense to marketers, but as writers, they’re going to give you a lot of fluff. Don’t make your readers search for the story hidden between exclamation points; let our journalist energize your blog posts and newsletters with compelling headlines and engaging content.
Content is More than Words
Put your name on it! Professional photography and video give you an opportunity to add personality to your online presence and help separate you from the pack.
