You have a website or are building a new one. What are you building it around? What are you trying to say? Who are you trying to reach? Your copy should not only speak to, persuade, and enlighten your audience, it should also speak to search engines.
Your website is the cornerstone of your online presence, but it is only the beginning. Blogs, newsfeeds, and social media channels all need to work together to support your brand and business goals.
Content Strategy Goes Beyond Words and Digital Channels
Your digital presence can be augmented with video, photography, webinars, and podcasts. Different content suits different audiences and different channels require a different voice to maximize their effectiveness. Are you pushing out the same exact message at the same exact time across different social media channels? Don’t.
Your content strategy spills out of the internet and into your traditional collateral as well. Brochures, advertisements and marketing campaigns all reap the benefit of a solid content strategy utilized consistently.
Content Strategy Services:
- Website copywriting
- Brand journalism
- Blog writing
- Brochure, video script, ebook writing
- Newsletters
- Newsletter design
- Search engine marketing (AdWords writing and management)
- Social media strategy, development, and community management
- Online public relations
- Photography
- Video content
