As you know we love to point out smart, slick, or simply great examples of content strategy when we see them employed. We’ve written about the Obama administration’s tactics when making the push for the ACA and even FXX’s strategy with the Every Simpsons Ever Marathon. So when the powers that be in the Florida […]
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While newsroom jobs have been on the decline, content management roles are on the rise, but we’re not seeing a trend in these roles being filled by the out of work (or overworked) journalists, and we find that odd. Brand journalism and storytelling are becoming trendy terms (almost painfully so) in the content marketplace, and […]
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Lately, there is a lot of talk about content strategy. What is it? Well (fingers crack), it’s the coordinated efforts used in creating valuable content and leveraging multiple digital and traditional channels to deliver it. This content should also be optimized for search engines so it can be found by web users with the goal […]
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Blogging for your business is a pretty standard tactic these days, so it’s likely you’re already familiar with some of the benefits attributed to blogging: thought leadership, authority, search engine optimization (SEO) and content marketing. Positioning yourself (and your business) as a thought leader in your industry is rewarding when you start seeing results, but you […]
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Blog. It’s a word*, weird as it is, that’s widely known, but less widely understood for the benefits it can provide for your business. Blogs are more than fashionable or trendy – a blog is a soapbox. It’s a platform that allows you to pontificate on your passions, speak your mind, share your knowledge, of […]
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