Content Strategy |

Have Fun with Your Copywriting & Content Strategy

We’re not all comedic geniuses like Louis CK, but if you looked at 90 percent of the content put out there by companies and organizations, you would think that the business sector is loaded with bores and snoozers. It’s mostly a product of an intensely litigious culture with deep puritanical roots but most businesses fear showing any […]

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Agencies are often buried in content work; we can help

At Deep Dive Content & Strategy, we help agencies expand their services and take on new busines. For creative agencies, web agencies and marketing agencies alike, we can fill a void in services discreetly and seamlessly. We specialize in content, from overarching strategies to producing SEO-savvy web copy, blogs, news articles, marketing copy, photography, video and […]

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Political content strategy: Adrian Wyllie strikes back!

As you know we love to point out smart, slick, or simply great examples of content strategy when we see them employed. We’ve written about the Obama administration’s tactics when making the push for the ACA and even FXX’s strategy with the Every Simpsons Ever Marathon. So when the powers that be in the Florida […]

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Why your content team needs a journalist

While newsroom jobs have been on the decline, content management roles are on the rise, but we’re not seeing a trend in these roles being filled by the out of work (or overworked) journalists, and we find that odd. Brand journalism and storytelling are becoming trendy terms (almost painfully so) in the content marketplace, and […]

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Alex Jones: a well-executed content strategy goes a long way

Lately, there is a lot of talk about content strategy. What is it? Well (fingers crack), it’s the coordinated efforts used in creating valuable content and leveraging multiple digital and traditional channels to deliver it. This content should also be optimized for search engines so it can be found by web users with the goal […]

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Harnessing the power of guest bloggers to invigorate your content

Blogging for your business is a pretty standard tactic these days, so it’s likely you’re already familiar with some of the benefits attributed to blogging: thought leadership, authority, search engine optimization (SEO) and content marketing. Positioning yourself (and your business) as a thought leader in your industry is rewarding when you start seeing results, but you […]

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A blog for your business shouldn’t be risky

Blog. It’s a word*, weird as it is, that’s widely known, but less widely understood for the benefits it can provide for your business. Blogs are more than fashionable or trendy – a blog is a soapbox. It’s a platform that allows you to pontificate on your passions, speak your mind, share your knowledge, of […]

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Optimize your blog post with these 8 simple steps

Don’t get lazy dum-dum. Just about every content management platform offers the ability to optimize content. This article will discuss WordPress specifically, but keep in mind, the overall message can be slightly modified to be applied to other content management systems (CMS). 1. Article title You have 60 – 70-ish characters or less when it comes […]