While newsroom jobs have been on the decline, content management roles are on the rise, but we’re not seeing a trend in these roles being filled by the out of work (or overworked) journalists, and we find that odd. Brand journalism and storytelling are becoming trendy terms (almost painfully so) in the content marketplace, and […]
Read More
Somewhere in the mid-2000s the internet became a man. It grew up. From top to bottom, strategy and design to functionality and code; websites moved past “anyone can take a stab at it” to becoming a balance of science and art that was best handled by the professionals. The science of human interaction informed design, the […]
Read More
Lately, there is a lot of talk about content strategy. What is it? Well (fingers crack), it’s the coordinated efforts used in creating valuable content and leveraging multiple digital and traditional channels to deliver it. This content should also be optimized for search engines so it can be found by web users with the goal […]
Read More
Blogging for your business is a pretty standard tactic these days, so it’s likely you’re already familiar with some of the benefits attributed to blogging: thought leadership, authority, search engine optimization (SEO) and content marketing. Positioning yourself (and your business) as a thought leader in your industry is rewarding when you start seeing results, but you […]
Read More
Blog. It’s a word*, weird as it is, that’s widely known, but less widely understood for the benefits it can provide for your business. Blogs are more than fashionable or trendy – a blog is a soapbox. It’s a platform that allows you to pontificate on your passions, speak your mind, share your knowledge, of […]
Read More
Planning a website is a complex and collaborative process that, if done properly, takes up more time than any other phase of the project. A wireframe is an important part of planning because it helps both the client and the production team understand the relationships among the product’s content, pages and functionality, but if you’ve […]
Read More
There are several different types of online users. Some users prefer to read, while others like to skim. Some don’t read at all and prefer clicking the play button. But as time passes, more and more users are video junkies, especially tablet users, so creating video assets for your website, while always important, is now […]
Read More
Don’t get lazy dum-dum. Just about every content management platform offers the ability to optimize content. This article will discuss WordPress specifically, but keep in mind, the overall message can be slightly modified to be applied to other content management systems (CMS). 1. Article title You have 60 – 70-ish characters or less when it comes […]
Read More