Jan Winitz of Claremont Rugs in Oakland California is the foremost antique, collectible, and fine rug expert in the world. His store, Claremont Rugs, has one of the finest and most exclusive collection of rugs and carpets is the world. These aren’t just rugs, but fine works of art that can sell for millions of dollars. In fact, it is one of his rugs that fetched the highest bid in history for an antique rug at Christie’s Auction in New York for nearly 10 million dollars. We helped optimize and streamline Claremont’s AdWords campaign. We helped increase click-through and inquiries while reducing spend by optimizing campaigns, ad groups, keywords, ad copy, and landing page layout and content.