Agencies are often buried in content work; we can help
by John Prinzo
At Deep Dive Content & Strategy, we help agencies expand their services and take on new busines. For creative agencies, web agencies and marketing agencies alike, we can fill a void in services discreetly and seamlessly. We specialize in content, from overarching strategies to producing SEO-savvy web copy, blogs, news articles, marketing copy, photography, video and even project management.
Helping Digital and Creative Agencies
We have seen it firsthand within creative groups–take web agencies for example–they have the top-notch designers and the programmers, but often fall a little short when it comes to producing content. Web agencies are often reluctant to bring on full time, experienced copywriters because the need for their services may be high one minute and nonexistent the next. And how many times can one agency website really be rewritten? So, agencies often have to choose between an inexperienced (read: low salary) or often shifty freelancers. And that may not be the caliber the client needs.
But wait! Did the client tell you they would provide the content? Please disregard our audible laugh as you watch your deadlines dissolve before your eyes. The creation of content can turn your development timeline into a black hole. Clients often commit to develop their own content without realizing what an undertaking it is and before long, the project is in the dreaded client-side limbo, the twilight zone.
Copywriting with a Journalist’s Touch
We are proud of our journalistic background–the ability to find the story in a brand and develop engaging reading material is key to a successful content strategy. This perspective breathes life into stale newsfeeds and helps to invigorate social media or anywhere you place content.
Creating Content with an SEO Perspective
Creativity and a background in journalism helps us create content that users want to read, and keep reading. Years of working in web and marketing agencies along with studying digital strategy helps make the copywriting complete. In the current online environment content needs to be enticing to the reader while hitting all the marks when it comes to search engine optimization; keyword strategy, bold and italics, page format, internal and external linking, and all the meta content to support it. We dot, cross, check, research and test. Deep Dive considers all the elements, which takes considerable pressure off our partners to create a better product for the client.
Expand Your Web and Marketing Services
The Seattle Seahawks have the 12th man, New England sports have Massholes (I kid), and Kenny Powers has Stevie Janowski. We are your silent partner, your X factor. We can be the brains and the brawn behind expanding services to include digital and content strategy, copywriting, SEO, online marketing, photography, and project management. Your project management staff may be overtaxed and a new project comes in. Your small agency might not need to hire yet and shouldn’t spend the exorbitant fees of a recruiter or staffing agency. Let Deep Dive assist you with project management until you can weather the avalanche of deadlines and milestones.
Agencies can control payroll and enrich their service offerings by partnering with Deep Dive Content & Strategy. Our deep knowledge of content strategy, marketing, search engine optimization, and our journalistic approach will deliver impactful, high-quality copy that is search engine friendly. Furthermore, Deep Dive’s social media, photography, and project management experience will expand your arsenal when you need it most.