Bodies by Mahmood is an elite training facility located in downtown Orlando. It is a wonderful gym; cozy, clean, and modern, that also provides elite personal training services. These are all great attributes, but incredibly competitive verticals in the real world and online.

Deep Dive tried to understand the business on a deeper level and recognized that beyond just a gym and personal training services, Bodies by Mahmood specializes in sport-specific training for student athletes and professionals. The sweet spot or brand differentiator for this gym is its ability to use sport-specific training and nutrition to develop student athletes. This gives Bodies by Mahmood a unique voice and positioning that lends itself nicely to developing original content for the website, creating a niche community in social media, and advancing their SEO efforts.