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Frenchy

by Miranda Schultz

His presence fills venues both large and small with the raw energy of the creative spirit. Frenchy captivates onlookers with his artistry in motion – painting events in real-time as they unfold before him. His performance is mesmerizing and its end- result is awe-inspiring.

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Frenchy is a one-of-a-kind artist and cultural ambassador for New Orleans. He is renowned for capturing the vibrance of his city, but carved a niche as a pre-eminent painter of live music. His paintings speak for themselves, but in order to have a presence online relevant, engaging, insightful content must support his unique artistic style.

Content Development

We worked with Frenchy to capture his voice and developed content that fits seamlessly with his brand and persona. It started with copywriting for his website. Next, his news feed came to life by developing stories with brand journalism and unique blog posts to help flesh out his site and feed his social media channels.

Search Engine Optimization

The website copy was developed for the reader first then tailored to attack his brand differentiators for stronger SEO. Next protocols were put in place such as naming conventions for images and meta information for pages and posts to cover the bases in search engine optimization.